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The Journey To Little Wonderland

2 Mai 2019
durch S. Safa

Welcome to the Little Wonderland blog. This is where we share our love for Korean and Japanese beauty products! In this first post we want to share the story of Little Wonderland. 

Little Wonderland was founded by Yin Lu, a law student back in 2015. ‘’It all started with my problematic skin.  Starting from my teenage years until my early twenties I suffered from cystic acne and redness. On top of that, I also have very sensitive skin. Not many products in the European beauty market were mild enough to not upset my skin, but still have a beneficial effect on my acne.  So I had a look at the Asian beauty markets. Since skincare is so big in Asia, I reckoned they must have something that would suit my skin. And they did. I couldn’t believe the range of products they had to offer. The products were very effective, yet mild enough for my sensitive skin. I was amazed at how the Asian beauty industry incorporates skincare into their cosmetics and all the innovative ideas they come up with(think about how bb creams started in Asia, or cushion foundations). But Asian cosmetic brands were so hard to get your hands on in Europe. The shipping fees, the shipping time, the taxes. I wanted an easier way to get my hands on these products. So I decided to be the change I wanted to see in the world and start an Asian cosmetics web store myself. I wanted to make Korean and Japanese beauty products readily available in Europe, so others like me could enjoy these wonderful products.’’

We created this blog to provide more information on the beauty products we love, beyond the scope of a web store. This blog is for the beauty junkie. Read all things Asian beauty; detailed info on products, reviews, ideas, and inspiration for you to enjoy your beauty routine to its fullest!

Receiving feedback is very important to us and much appreciated. This blog is not only about inspiring.  We care deeply about beauty and we want to help everyone, anyway we can. Please do not hesitate to comment, give suggestions, or ask questions. Let’s have a conversation together.


XXX - Little Wonderland team 

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